You may be wondering what exactly a newsfeed is and why it should be included on your website. First, think about how often you are updating your website/blog. The truth is, creating new and engaging content can be a challenge. Chances are, especially if you are a blogger or professional, you wish that you were able to update your content regularly. Click here to learn more about how we can help you.
Unfortunately, if you are busy with lots of other things, you don’t have as much time as you would like to manage your website/blog. However, there is a way that you can keep it updated and keep your visitors engaged. The best part is, once it’s set up, it’s basically hands-free. We’re talking about creating a newsfeed for your website.
Why Should You Include a Newsfeed on Your Website?
Did you know that there are more than 1 billion websites in the world? This means that you have a lot of competition because they’re all racing to put out viable content. In addition, social media platforms have an increased desire for content that is “viral”. Currently, content consumption has increased to about 35 minutes a day on Facebook and 3 minutes a day on Twitter.
As this consumption of content is on the rise, it is putting website/blog owners under pressure to grab the attention of their audiences and satisfy their need to create engaging content.
However, at some point, the ideas start running dry and it’s difficult to come up with interesting and valuable content. This is exceptionally true when you don’t have lots of resources at your disposal.
At this point, you need to stop and think about what your primary reason was for creating a website.
- Did you want to gain followers?
- Were you providing a way for your clients to reach out to you?
- Were you trying to sell products/services?
- Were you showing off your business to attract new customers?
If you are just maintaining your website just to say you have one, no one is benefiting from it. So how can you fix this? By including a newsfeed on your website. This is one of the best ways to update your content regularly.
What is a Newsfeed?
A newsfeed is a collection of digital content that allows users to read summaries with links to the original content. A newsfeed is a lot like the previews for movies- it gives you a little blurb about the original content. The best ones are visually appealing and invite readers to engage.
Imagine choosing the best articles/content from around the internet and displaying links on your website that link to that piece. Then, take a minute to add your own commentary under the links about why your visitors should care about it. After you’re done, you can publish and share it with the world.
This will help you ensure that your website/blog is kept relevant and up-to-date.
Benefits of a Newsfeed
There are many benefits that come with having a constant stream of exciting content on your website. Let’s take a look at them:
Table of Contents
Provides important/timely information
There is always something interesting going on in the world and having this content on your website provides this information to your visitors in a timely manner. Most of the time, your visitors will return because they cannot find this information anywhere else. The best part is, your website is kept fresh and vibrant.
Saves Followers/Visitors Time
By providing your followers/visitors with this information, you save them time and energy because they don’t have to do the research themselves. After all, time is the most important resource we have.
Sets You up as a Thought Leader
When you share relevant content, you become the “go-to” resource in your industry. You can also increase your credibility by sharing content from a variety of sources with diverse viewpoints. You will be a thought-leader, the person that people turn to when they are looking for help.
An essential part of being a thought-leader is including your own voice in the content that you share. This helps your visitors see why the content is important to you and your thoughts on it. Let them know that you have spent time reading and understanding it and not just sharing it.
Saves Your Time/Resources
There is so much to do and only so much time to do it in. Therefore, it can be difficult to check everything off your “to-do” list, especially if you are trying to juggle everything yourself or you only have a small team you’re working with.
However, when you add a newsfeed to your website, you only need to spend 5 minutes each day updating and publishing it. This way, you are sharing quality, relevant content in much less time than before, which allows you to focus on other things.
Share Content from Various Sources
We all have a particular type of content that we’re good at creating. If there’s an area that you’re not adept at, it can be difficult to create quality content. However, when you have a newsfeed, you can curate content to form a wide array of sources such as podcasts, videos, articles, and more. This allows your visitors to engage with a variety of information, which increases engagement.
Now that you have a better understanding of how a newsfeed can benefit your website, we’ll explain how to create one for your site.
Steps to Create/Manage Newsfeed on Your Site
Following, you will find 4 steps that will help you create and manage your newsfeed.
Start by choosing a template. There are several news-ready templates available. Make sure to choose one that is responsive and mobile-friendly, and friendly with a variety of browsers. Also, make sure it works well with your blog/website. You don’t want a newsfeed that is glitchy.
Find the links you want to include in your newsfeed and copy/paste them into the template. Then, take a few moments to add your own thoughts in the description to help your audience understand why the content you have shared is relevant and why they should care.
Give it a Title
Name your newsfeed and add a personal touch/commentary about why your newsfeed is important. This will engage your visitors and help them understand why you are sharing the content you have included.
Once you have done all this, click “publish,” and it’s ready to go.
It can be a challenge to update content on your website/blog regularly. After all, you have so many other things that need to be handled. However, it doesn’t have to be so hard- you can include a newsfeed and stop stressing over it.