Did you know that Instagram has about 800 million monthly active users? That’s a huge market that you can tap into when selling, but you need a good marketing sales funnel.
By posting killer content that resonates with your audience, you can turn your Instagram into a sales machine.
Read on to learn how to use Instagram as part of your sales funnel.
Understand How Funnels Work
Before you use Instagram for your marketing sales funnel, you should consider how a funnel works. A digital marketing funnel works like a physical funnel because it’s large at the top and gets smaller at each stage.
While you may want to get all of your followers to the bottom of the funnel, some won’t make it that far. However, that’s okay because you can focus on getting your ideal followers and customers to the purchase stage.
Whether you sell a product or service, you can use the same stages of a funnel to attract people.
Table of Contents
Top of the Funnel
At the top of the funnel, you’ll have the highest number of people. This is the awareness stage, and it includes all of your followers and anyone else who has interacted with your content.
New followers are usually at this stage because they’re just getting to know you. They may or may not engage with your content a ton at first, and they may not move past the awareness stage.
Still, this step is critical to building a marketing sales funnel on Instagram. This is where you get people to enter your sales funnel, and you can do this with killer content.
Make sure you post regularly and that you interact with accounts who may be your ideal clients or customers. Then, you can get them to check out your profile and follow you.
Middle of the Funnel
Users in the middle of the funnel will know who you are, and they’ll have an interest in you and your content. They might engage with your content by liking or leaving comments.
People in this part of the funnel may answer polls or questions in your Instagram Stories. And they might even click on the link in your bio to read more about what you’re selling.
However, they aren’t quite ready to buy yet. Maybe they don’t have enough money, or perhaps they want to learn more about you before investing in you and your business.
You can continue to use your content to funnel customers to and from this stage. Then, you can move even more people to the next part of the funnel.
Bottom of the Funnel
At the bottom of your marketing sales funnel, you have the decision and action stages. This is where your most loyal followers and clients will end up, and it’s where you need to get people to convert them.
Most people won’t make it to this stage, or at least not for a while. Fortunately, that means you can work with your ideal customers and clients.
Customers who reach this stage will be ready to make a purchase. They can click on the link in your bio and buy your product or book your service.
How to Use Instagram in a Marketing Sales Funnel
If your ideal customers use Instagram, it’s the perfect place to set up a sales funnel. You can get your content in front of your target audience using hashtags, reels, and other content.
Then, your followers can enter your funnel, and you can slowly convert them into paying customers. However, you need to have a strategy to find the right people to join your community.
Consider the following tips and tricks to get people to notice you and want to join your sales funnel.
Use Different Content Types
Instagram offers multiple ways to post and share content with your followers. Of course, the standard way to do this is with the feed grid, where you can design and follow an aesthetic to make following you visually appealing.
But you can also create short videos to live in the grid. Longer videos can go on IGTV, and short, TikTok-like videos, or Reels, can go on your profile as well.
If you want to share something for 24 hours, you can use Instagram Stories. And when you want to film something live, Instagram Live is a great option.
Consider how you can use the different content types to attract your ideal audience. Then, you can do more of what works and less of what doesn’t.
No matter how you share content, you need to make it valuable in some way. You can do this by educating or entertaining your audience, depending on the type of business you have and your goals.
For example, a coach or information product business owner may want to educate their followers. On the other hand, a musician or influencer might want to entertain people with their content.
Either way, use your free content to get your audience to trust you. This will help you funnel customers to the middle and bottom parts of your marketing sales funnel.
Follow the Seasons of Business
When coming up with content ideas, think about the season of business you’re in. The different seasons can help you determine what to post:
During the visibility stage, you aren’t directly promoting your offer, but you’re looking to build your audience. You can create shareable content that your followers can share with their followers.
In the engagement stage, you want to start building interest in your offer. Start using calls-to-action to get people to like your posts or leave comments.
When you’re generating leads, you can switch your call to action to encourage people to click on the link in your bio. And if you’re ready to start getting sales, use your stories to build interest, and use DMs to close those sales.
Implement a Sales System
Getting money from Instagram isn’t always easy, but having a system can help. When you have a sales system, you’ll know what you need to do when trying to get sales.
A good sales system will work on and off of Instagram. That way, you can help your followers move throughout the funnel, and you can sell offers from your website or another platform.
The first step in your system can be to attract people, and your Instagram account is great for this. Then, you can have people invite themselves and show interest in your offer with comments or DMs.
Next, you can persuade them to buy with a landing page that you link to in your bio. In the final stage, you’ll see some people convert to paying clients or customers.
Link to Your Offer
Of course, to get people to convert to customers, you need them to buy your offer. Instagram doesn’t give you as many places to link to your website or sales page, so make the most of what you do have.
When you’re getting ready to promote a new offer, change your bio to link straight to the page. You can also edit your bio to include a call-to-action to click on the link and buy.
If you use IGTV, add a link to your offer in each video because you can link out to your website. Anyone with more than 10,000 followers can use swipe-up links in Stories, but some people with fewer followers can use a link sticker.
Set Up a Shop Page
If you sell physical products, consider creating a Shop page right on Instagram. You’ll need to log into your Facebook account to set up a shop there, and you can link it to Instagram.
Once Facebook approves your shop, your products can show up on the Shop tab. And you can even link to products in your feed posts, so people can shop without leaving the Instagram app.
That can make selling on Instagram even easier because your audience doesn’t need to do as much work. With your bio link, they need to tap on your profile and then on the link. But the Shop tab requires one tap.
Track Your Analytics
No matter how you set up your marketing sales funnel, track your Instagram analytics. Figure out where you’re getting the most impressions and followers, then recreate that to get more people into your funnel.
If you find people aren’t interacting with your content as much, your numbers can tell you why. Then, you can adjust your strategies to, hopefully, improve your stats.
Keep tracking the data each month to make sure you aren’t wasting time or money. Numbers don’t lie, so they provide an objective look at your business and can help you improve each month.
What Does Your Marketing Sales Funnel Look Like?
A good marketing sales funnel makes it easy for new followers to engage with your content and convert to paying customers. If your audience is on Instagram, you need to use the platform to help convert people.
Then, you can get sales and grow your business while you build your community. And you can promote your new offers to people without boring them.
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