The world of email marketing is rapidly changing. According to Marketing Sherpa, “86% of marketers say they plan to increase the number of emails they send in 2018.” This statistic shows that email marketing is still one of the most popular methods for businesses to reach their customer base.
However, it’s not just about quantity anymore. If you want to stay on top of your game, you need to start thinking about how artificial intelligence will impact your email marketing strategy by 2022. Read on to find out more!
The Importance of Email Marketing
It’s no secret that email marketing is one of the most popular ways to reach customers and nurture leads. It’s used by all industries and has a high conversion rate. But, what if we told you there was a way to make your email marketing even more effective?
Enter AI-assisted email marketing. If you haven’t heard of it yet, here’s everything you need to know!
What is AI-Assisted Email Marketing?
AI-assisted email marketing is a tool that uses artificial intelligence to help users create emails that are more personalized and relevant for their audience. As deep learning technology becomes more advanced, these emails can be created with even greater personalization than ever before.
So why use AI-assisted email marketing?
As marketers flood inboxes with spammy SPAM, recipients will start blocking emails from senders they don’t recognize or want to hear from anymore. By using AI-assisting technologies in your email campaigns, brands will be able to send relevant content that won’t get filtered out or blocked. In other words—your message will reach your customer!
So why would anyone want to use AI in their email marketing?
For one, AI-assisted emailing makes it easier for marketers to create highly personal and relevant messages for their customers. Without this technology, marketers would need to spend so much more time sorting through marketing data and manually selecting the variables that will make the emails more relevant. But thanks to AI-assisting technologies, the work is done for you!
Another advantage of using AI-assisted emailing is that it can make your emails look less salesy while increasing conversion rate. Instead of blatantly promoting your product or service, these automated emails can help you establish a relationship with a customer. That’s right—by using AI-assisting technologies, you’ll be able to strike up a conversation with buyers and make them feel like they really know you! Which, in turn, will increase their confidence in your business and by extension boost your conversion rate.
With all of these advantages, it’s clear why so many marketers are interested in adopting AI into their email campaigns…including us! So what are some of the most popular tools out there? Let’s take a look at three major companies offering software with built-in artificial intelligence:
HubSpot is one of the most widely used marketing software platforms and offers a range of email tools that help marketers create up to date, relevant messages for their customers. With HubSpot, you can create a variety of automated email flows for your business that will allow for more targeted outreach—like drip campaigns, triggered emails, and autoresponders. By segmenting your audience into different lists, you can send different types of emails to each group based on their interests and needs.
The best part? This software has built in artificial intelligence that allows it to understand your marketing data and create better auto-responders! The technology automatically creates drip campaigns with the right time delays depending on how individuals react to specific content. You can even use tools like “Zapier” or “Webhooks” to connect HubSpot with other popular services like Slack or Google Analytics so that you can instantly see the data from these sources in one location (which is incredibly useful if you’re looking for quick insights).
Lyne allows sales professionals to personalize their sales outreaching using A.I.
Belonging to the family of AI lead generation tools, Lyne has shown to improve cold email response rates by up to 300% and open rate by up to 200%.
Why AI will be Important
In just a few years, AI will have a major impact on the way we use email. Marketers are already looking for ways to use AI in their email marketing strategies.
Brand advocates will know this already, AI is already taking over customer service.
But one thing’s for certain, none of these new email marketing solutions will completely replace the newsletter. This may sound counter-intuitive but it’s important to remember that when it comes to email, less isn’t always better!
There’s nothing faster or cheaper than just sending an old-fashioned batch of emails out to the closest 10 grand. And while 60 per cent of subscribers open these marketing emails and 70 per cent click throughs are lower than with social media, it’s only through a suite of brand exposures like in-site banner overlay advertisements, smart retargeting and email campaigns spanning months that brands can reliably build a deep word-of-mouth network of freely spreading your brand message. Perhaps send to your lists too! Only then will you be able to really leverage your direct response list with conversion rates approaching 10 percent. Sending newsletters might seem boring compared to Slack messages from your banking chatbot or the latest Instagram stories from the new makeup line you’ve been transferred to . But in terms of revenue generation for many businesses, there can be no more celebrated way to connect directly with customers that have opted in for updates on products and services.
AI-driven automation is going to be a huge part of your customer outreach strategy by 2022. AI can improve your response rates and provide more accurate information about customer behavior.
For example, you could set up an automated calendar reminder for customers who haven’t visited your website recently, or send an offer when they don’t make a purchase after browsing your site.
This would mean less time spent manually prompting customers with emails, or determining which emails will be most effective in reaching them—AI does all the hard work for you!
The possibilities are endless when it comes to using AI in your email marketing strategy. With this simple change, you could see drastic improvements in your customer engagement numbers.
How AI will Impact Email Marketing
In order to stay ahead of the competition, brands need to think about how AI will impact their email marketing strategy.
In this article, we’ll take a look at the benefits of AI in email marketing and what it means for marketers in 2018.
What is Artificial Intelligence?
Artificial intelligence is any system that exhibits behavior similar to that of a human. This includes interpreting data and making predictions based on that data.
AI in Marketing
Artificial intelligence can be used to automate tasks in your email marketing strategy, like sorting through content ideas or automating follow-up messages. It can also be used to analyze customer feedback and identify where improvements are needed. Read on to learn more about how AI will impact your email marketing strategy!
Future of the Future
The world of email marketing is changing. Artificial intelligence is creeping into the inboxes of business and personal accounts and changing the way we communicate forever.
New artificial intelligence technology will soon make it possible to predict what a customer wants and tailor content accordingly. One example is AI-based chatbots that can provide instant customer service without the need for human interaction.
What does this mean for your email marketing strategy? You may need to change your approach if you want to maintain engagement with your customers. The rise of automated email responses could pose as a threat to personalized, one-on-one emails. However, if you’re able to keep up with the changes in this industry, you’re likely to see better results from your campaigns than ever before!
If you don’t adopt AI in email marketing, you will be left in the dust with all the other companies who didn’t take the time to do their homework. Yes, AI is a technology that can be intimidating, but if you learn how it works, it can actually make your life a lot easier.
In 2022, email marketing is going to have a huge impact. In order to survive in this new world, you need to start using AI now.