If you are a person who does email marketing then you must understand how much work they require. There are segmentations, optimizations, personalization, etc. that you have to include in the marketing campaign you condone. All of this might not be costly, but it will take a lot of your time. Just like you have social media management tools to help grow your brand, you can also find email marketing tools for the same assistance. Furthermore, that is exactly what we will be talking about today. Namely, we are going to go through 10, out of many, email marketing tools every marketer should know. From spell-checking tools to those that help you keep your contact lists in place, let us discuss what tools you can use to improve your campaign.
10 Email Marketing Tools Every Marketer Should Know Of When Condoning a Campaign
Logically, you want to ensure that each marketing campaign you start ends up successful. On the other hand, you want to utilize each information you have to create higher conversion rates, website visits, product or service sales, etc. With the proper utilization of various tools you have in store, your email campaign can achieve maximum efficiency. Moreover, if you run a small business and think this article is not about you, consult our 5 digital marketing tips for small businesses guide and come back to this article. That way, you will understand how much these small tools you implement can affect your business regardless of its size.
- Clever Elements
Do you need a tool to help you segment contacts and create targeted email campaigns? If so, Clever Elements is the tool for you. Namely, this tool helps you create email campaigns without feeling overwhelmed by the things you have to do. By using simple and single dashboards, Clever Elements allows a business to reduce user experience on a single dashboard. This allows you, as a brand, to keep track of each email you sent and its effectiveness. More importantly, the single dashboard you use makes the tool very easy to learn and master. It also allows you to:
- Easily segment your audience
- Send unlimited emails per month (some tools have a limit)
- Scale your campaign and work at your own pace
- Make newsletters in a modular mode
- Constant Contact
If you are running a small business and need to make efficient campaigns, Constant Contact is one of the best email marketing tools every marketer should know of. Namely, as we were saying, Constant Contact usually caters to small businesses. It is a platform that allows you to monitor marketing campaigns, build online stores or websites and help you create a presence on the market. Furthermore, this tool also allows you to monitor who is opening your emails, clicking on them, or even sharing them with other people. With the user-friendly interface and analytics data it provides, Constant Contact is a tool you must have, especially if you have a small business you want to grow.
- MailChimp, as Another Email Marketing Tools Every Marketer Should Know
Do you want to make your emails more customizable? With the easy drag and drop email builder, MailChimp allows you to put some fun in your email marketing campaign. Apart from offering templates and customization, MailChimp also allows you to automate your campaign, incorporate autoresponders and engage in campaign testing. Moreover, it is a great tool if you want to incorporate social media into your email marketing campaign. Customize, choose, automatize and help both your social media and email marketing work for you.
- Evalanche
When talking about Constant Contact, we were talking about its small business catering. Well, Evalanche is the complete opposite. Namely, Evalanche is mainly a newsletter software that is great for larger companies that want to tailor it towards specific industries of agencies. By using Evalanche, you will be able to create an email with intuition, while using the easy-to-use editor. More importantly, you can use it to collect customer data and automatize your email marketing campaigns.
- Emma
Emma is short for Email Marketing. This means that this platform is something you would want to utilize in your marketing campaign. Namely, Emma is a collection of different tools that help you create, as well as test, your email campaigns. Furthermore, the biggest advantage of Emma is that it helps you understand the behaviour of your recipients or customers/clients. This will help you, not only learn how your customers operate but also keep track of how your campaigns are doing.
- Marketo
Now, Marketo is a bit different than the rest. Although mostly used for email marketing, Marketo does not quite help you customize, segment and automatize your email marketing. Instead, Marketo provides useful data with which you can tailor your next email campaign. By using these data, you can create complete marketing strategies that will be beneficial for your brand.
- Infusionsoft
Infusionsoft is another one of many email marketing tools every marketer should know of. Basically, this software strives for marketing automation. Furthermore, Infustionsoft integrates with your CRM (Customer Relationship Management) platforms and helps you keep sales and marketing strategies working together. If you are looking for long-term results, Infusionsoft is the right tool for you.
- AWeber
If you need help with every stage of email marketing, AWeber is the tool for you. Whether you want to attract new customers and subscribers or form a list of your email contacts, this tool helps you in every step. Furthermore, due to its flexibility to work with other platforms, you can easily import contacts on it.
- FeedBlitz
This tool is a great choice for those that want to promote their blogs or content they create via email marketing campaigns. FeedBlitz helps you easily convert content into emails which helps you reach out to larger audiences and networks. Creating content online can be difficult to push out to a new audience and FeedBlitz makes it much easier for you.
- GetResponse
GetResponse will help you automate your emails, analyze data and help create new, efficient emails. However, the one thing it excels in is helping you manage your subscribers. Furthermore, it allows you to import the subscriber data, which is a great advantage if you have thousands of subscribers or an audience.