Why Choose Lanyards as Promotional Products for Your Business



When it comes to marketing your business, you have to be creative and strategic. With competition becoming more and more intense, it can be challenging to come up with ways to stand out and differentiate yourself from others. Ultimately, your goal is to find cost-effective methods to get substantial returns. You may have a wide selection of marketing tools to choose from today, but not all of them are within your budget.

What, then, can you do to promote your business while maximizing returns? Using personalised lanyards is undoubtedly one of the most effective promotional products you can give away to clients and customers. If you have visited trade shows and conventions, you may have seen them customized with a company’s name, logo, and slogan. Now, you may be wondering, why are they a great choice for promotional uses? Check out some of the top reasons to choose them for your next giveaway!

Practical Use

Lanyards can be useful for just about anyone, be it students, workers, or others. Students can easily use them for their school IDs, while workers can use them for their office IDs. Generally, they can also be used to carry cell phones, keys, and other possessions. The practicality of a lanyard easily makes it one of the most effective marketing products, and since people can use it, they will also likely remember your brand.

When it comes to promotional products, you do not necessarily have to think fancy or big. At times, simplicity is the key, and with lanyards, the idea certainly applies. The fact that everyone can use the lanyard in some way makes it a valuable gift, so do not underestimate its potential!

Low Cost

Ordering personalised lanyards in bulk will not cost you much since they are simple to make and do not require too many materials. However, with all the customizations that you can make, you are sure to leave an impact on recipients. As such, lanyards are one of the most cost-effective options you can use to advertise your business. Online ads, billboards, and commercials can all be expensive, whereas lanyards are more economical.


Lanyards may be common giveaways, but you can still make yours stand out and look different since they are customizable. Even if you are in a rush to get a custom order done, you need not worry since it does not take long to manufacture the lanyards. That said, you have much design flexibility when customizing them since you can adjust the color, thickness, print, and other factors. There are also tons of lanyard styles to choose from, so you are certainly not limited by options.

Easy to Distribute

Lanyards are incredibly light and easy to carry around, so you should have no problem transporting them! Products like mugs and umbrellas tend to be more challenging to distribute since they are fragile and bulkier, but you will not run into such a problem with lanyards.

88% of customers claim that they can remember a business more if they receive a promotional product, so why not take that step today? By giving away personalized lanyards, you can increase your business exposure and brand recognition, which can trickle down to higher returns. They may seem like a small and ordinary thing, but their effectiveness as a promotional product is unmatched!


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