7 Ways to Improve Your Outbound Lead Generation

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Business

Want to quickly boost your outgoing lead generation?

Without leads, you can’t make sales. And without generating sales, your business will be out of business faster than you can say, “Oh my!”

Outbound lead generation strategies can become very time-consuming, and produce little results if you do it wrong.

So, how can you boost your success with outbound lead generation? Well, if you keep reading, you’ll learn 7 proven ways to catapult your lead acquisition.

1. Use Personalized Cold Emails

If you want to have more successful outbound lead generation, you need to stop with the copy-and-pasting and the mailmerging, and you need to become more personalized. Nothing generates leads like personalization.

If your prospects can sense your email is copy-and-pasted, it’s a massive turnoff for them. They’ll likely never respond to you, or open another one of your emails.

Creating more personalized emails takes some time and effort, but getting to know your prospect and their business can make the difference. Writing specific details about their company, and their goals are going to get their attention.

For example, which of these would get you to respond:

1. “Hey [firstname]. I wanted to reach out as I’m an [xyz] in Boise, ID. I’d love to have a chat with you to see how I can perhaps grow your business quickly with [xyz]. Sound good to you?”

2. “Hey [firstname]. I wanted to reach out to you because I saw on your LinkedIn profile, you’re working with [xyz] and you are looking to achieve [xyz] in the next 30 days. Well, here’s the thing: I’m a [xyz] and I’ve had the pleasure of helping other [xyz’s] just like you in the [Boise] area hit that target in only 20 days. I’d love to hook up for a chat and see if we can’t do the same for you? You up for that?”

It’s number two, right? And that’s because it’s hitting on all the hot buttons of the prospect and it’s super personal.

This kind of personal outreach is sure to generate you far more leads than your generic, copy-and-paste approach, most entrepreneurs take.

2. Cold Calling Isn’t Dead

Despite what you may have heard, cold calling is not dead. In fact, due to more and more marketers moving online and in particular on to social media sites, cold calling has become an untapped source of leads.

Recent studies found that 69% of buyers are happy to take calls from vendors. This highlights the important role that cold calling still has in marketing.

If you want to have success when cold calling, you need to focus on calling the right people. Target phone calls with decision-makers, and ensure your script is on point.

Yes, cold calling is a great way to make sales and generate leads, however, it’s also a great way to learn more about your marketplace. You can use these calls to quickly unearth the hot buttons and pains of your marketplace.

3. Content Marketing

The single most powerful way of getting more people to want to buy your products and services is through content marketing. Content marketing will build you trust, authority, and likability in your marketplace.

Focusing your efforts on creating valuable videos, blogs posts, flyer designs, Instagram, and TikTok material that actually solves your audiences’ biggest frustrations will show your audience proof that you can actually help them.

Every piece of content you create should have a call-to-action at the end for anybody who is ready to buy your products, services, or to join your email newsletter.

4. Optimize Your Social Media Profiles

If your social media profiles are not actively promoting your business, then you are making a critical mistake. Your profiles are powerful tools for generating leads, and therefore you need to design them to attract your prospects.

Your profile needs to offer 3 things:

  1. More about you and your business
  2. Valuable content, including videos and live streams
  3. Multiple ways for them to book a call or buy your products.

Your profile needs to make it easy for your potential prospect to take the next step with your business.

5. Referral System

Do you have a customer database already? Well, one of the quickest ways to boost customer acquisition is by getting your customers to refer people they know to you for a commission.

Your referral program shouldn’t be overly complicated, to begin with. If your customers like the service you provided, they’ll be happy to share it with people they know, especially if they are getting a financial kickback from it.

Also, make sure to ask your customer for testimonials for your website, this will have a massive effect on the trustworthiness of your business and will catapult sales.

6. Use Paid Advertising

If you have the budget available, you should look into investing in paid advertising. Cold outreach and manual prospecting can be extremely time-consuming.

Paid advertising, however, allows you to leverage your money to build advertising campaigns that can bring you in leads overnight.

With Facebook ads, YouTube ads, and Google ads, you can set up an ad today that targets your perfect customer and within a few hours you can be generating leads.

But paid advertising does require a decent budget. And it takes a lot of time, testing, and tweaking. It can be challenging at times, but when you get it right, it can be incredibly effective.

Alternatively, you can work with a professional B2B lead generation company like SalesHive, which will generate high-quality leads for you so you don’t have to worry.

7. Niche Down

If you are finding that you are not getting the response you’d like from your outbound lead generation, then you need to take a look at your niche.

Is your targeting too broad? For example: Are you a business coach for entrepreneurs?

If so, that’s a pretty broad audience. And having a niche that broad means you won’t be able to categorically pin down one big problem you need to help solve.

Instead, what you should be doing is niche down to a specific industry within the entrepreneur space. For example, You are a business coach who helps grief counselors get more customers through advanced referral programs.

Want More Information on Outbound Lead Generation?

We understand that developing successful outbound lead generation can be overwhelming at times. Some days are more successful than others, and it can get a little frustrating.

However, we hope this article has simplified the process for you and giving you 7 ways to improve your results quickly.

Did you find the answers you were looking for? If so, we have more articles just like this and inbound lead generation on our website.

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