Did you know that just six social media platforms claim more than one billion monthly users? That sounds like it would help make your marketing efforts easier, but it seldom does. But do you know how to get even more from your time on social media?
Assistance is available with the many software options online. Read on as we discuss the best social media management tools.
1. Buffer Publish
Buffer Publish is now one of the longest-running social media tools. Its main focus is on scheduling social media posts. It can support the major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, with higher-paid levels allowing more sites.
It does have a free social media management tools section. Without a fee, you can connect three social accounts.
The program works by breaking down your days into four time slots. These can easily be modified or disabled in the settings. You can schedule posts using the browser dashboard, extension, or mobile app.
Limited insight into the performance of your posts is the only downside. These include information about clicks, shares, and interactions. However, even these only come on a paid plan.
Pro plans start at around $15 a month and that includes one user, eight accounts, and 100 queued posts. The free plan gives you one user with three accounts and only 10 queued posts.
2. Sprout Social
If you are looking for social media tools for a small business, Sprout has a range of features perfectly suited. All of their plans come with a free 30-day trial, so you can try it before you dive in headfirst. They have three paid tiers after this, though the lowest comes in at $99.
In addition to your pricing plan, Sprout offers additional paid incentives. These include social media boosting tools, to push your posts in front of even more people. A handy social box on the site lets you read all of your social media messages, provides analysis tools, and gives you a content calendar.
All of the major platforms are supported, including Facebook, Twitter, Instagram, and LinkedIn. A mobile app for Android and iOS is also provided.
Of all the social media marketing tools, Sendible has the most choice of integrated platforms. Everything from popular social media sites like Facebook and Twitter is there, to more obscure endeavors like Canva and Medium. In total, it has a huge 26 platforms at its disposal.
All paid tiers include at least 10 queues, workflow tools, scheduling, and crucially, even keyword tools. As the memberships tiers increase so do the number of queues, users, and social profiles you can have.
Plans come with a 14-day trial. After this, there are four paid tiers ranging from the $24 starter plan to the top $254 a month large plan. Paying in advance can also get you around 15 percent off.
4. Zoho Social
Many people prefer Zoho as it is one of the social media tools that prioritizes group working. Its standard plan, which only costs $15 a month, lets you have two team members. Additional ones can be added for only an extra $10 a month.
Once you have your team members, you can even limit them to different networks. That means one could be taking care of Facebook, while another handles Twitter. All of this is done without giving away your own password making it great for working with freelancers or when you hire a Facebook marketer.
You can also break this down even further. For example, responsibility can be given for posts to certain people, yet only others can be allowed to do the replies. It even has a messenger system so you can keep each other in the loop.
If this was not enough, its social media analytics tools are also excellent. A live feed tells you who is commenting, liking, and sharing your posts in real-time.
SocialPilot is another of the better tools for small businesses. It allows up to three users on even the basic package. This is in contrast to many which only allow one.
All of the plans are also extremely good value. They have unlimited scheduling, analytics, and bulk scheduling. This can be done on main social media networks as well as slightly more obscure ones like Bitly and Canva.
Accounts start at $25 per month and run in three tiers. You can get access to a 14-day trial, but for the best pricing, you must pay for a year’s subscription when this ends. The only downside is that the package does place limits on how many posts you can make in one day, though these numbers are quite high.
Oktopost is a lesser-known platform, purely because it concentrates on B2B marketing. It does this by linking social media and analytics to your sales funnel, tracking conversions.
You will find a range of tools not available on other social media packages. These include items that will help you identify optimal channels for results, in-depth LinkedIn page monitoring, and integration with other B2B solutions.
It does not currently offer a free trial. Pricing is also only available on request, meaning it is not as transparent as other options.
MeetEdgar is a great option for people who do not have a lot of time and budget available. Its lowest price plan is a mere $19. For this, you get all the scheduling you would expect.
However, its greatest asset is its automated media recycling tool. This will post current and past posts for you, recycling old content to get the most response from it. Its only downside is that it is lacking some major platform integrations, such as Instagram and Pinterest.
Choosing Social Media Management Tools
When choosing social media management tools, use free trials. They will help you get a better understanding of the user interface. Make sure you cancel before the time is up if you don’t want to use it or you may get charged.
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